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02-25-2011

COMP Cams® Super Dirt Series Emerges

Memphis, TN – As COMP Cams® enters its third year of involvement with the Mid-South Racing Association (MSRA), the announcement has been made that the tour has officially been renamed the COMP Cams® Super Dirt Series.

The MSRA Super Late Model tour was founded in 2007 by long time promoter, Chris Ellis, to fill a void for a regional Dirt Super Late Model tour in the mid-south area. The inaugural season for the tour was a big success, and in 2008, Cary Jones became a co-owner of the series as it continued to expand and grow. By the 2009 season, Memphis, Tennessee-based COMP Cams® had taken note of the accomplishments of the tour and became involved with the fledgling series as a contingency sponsor. During the course of 2009, the relationship between the series and COMP Cams® would become stronger. With the exiting of the tour's title sponsor at the end of the 2009 campaign came the opportunity for COMP Cams® to become the title sponsor for the series in 2010.

In early January 2010, the tour was officially renamed the COMP Cams® MSRA Super Late Model Tour. The partnership was beneficiary because it gave the series additional credibility with a world-renowned motorsports company backing it. It simultaneously gave COMP Cams® street credibility among grass root racers and fans, who recognized the support that COMP Cams® provided to a regional series. With its new name, the tour would enjoy another great season in 2010, and as the season came to a close, negotiations began between both parties in regards to big plans for 2011.

On Saturday, January 29th, 2011, COMP Cams® Super Dirt Series CEO, Chris Ellis, formally addressed the crowd at the 2010 season's banquet as he announced the new moniker for the tour moving forward. Ellis concluded his big announcement by commenting, "The series is honored to have a well-respected and quality company, such as COMP Cams®, making the decision to increase their involvement with our tour. This is a mutually-benefitting partnership, and as a series, we couldn't be more excited and determined to properly represent the COMP Cams® brand." Ellis also unveiled the new COMP Cams® Super Dirt Series logo as well as a new series website, which can now be found at www.COMPDirt.com.

COMP Cams® Vice President of Marketing, Chris Douglas, echoed Ellis's comments. "As a company, COMP Cams® could not be happier with the product provided by the staff and racers of the COMP Cams® Super Dirt Series. This tour represents the many good aspects of motorsports, and speaking on behalf of COMP Cams® we look forward to an ever-growing relationship with the series."

COMP Cams® supports various forms of racing ranging from grass root racing all the way to NASCAR. Its support of all forms of racing is reflected in the fact that COMP Cams® provides products that meet the needs of any and all racers.

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