COMP Cams® Becomes Newest NASCAR Performance® Partner

COMP Cams® Becomes Newest NASCAR Performance® Partner

New relationship further strengthens COMP Cams® tie to NASCAR® competitors, assists performance product consumers in making educated purchasing decisions

MEMPHIS, TN (Aug. 13, 2007) – COMP Cams®, the absolute leader in valve train technology and the dominant performance camshaft manufacturer in the National Association for Stock Car Auto Racing, Inc. (NASCAR) competition, has further expanded its involvement with the world leader in automotive racing to become an exclusive NASCAR Performance Partner. Already widely known as the Official Camshaft Manufacturer of NASCAR, COMP Cams® new NASCAR Performance Partner status makes the company part of NASCAR’s Automotive Marketing Program arming COMP Cams® with the NASCAR Performance brand and marketing assets for many of its high performance products.

“We are happy to have expanded our role within the NASCAR family and further strengthen our ties to this prestigious racing organization,” stated Chris Brown, COMP Cams® Vice President of Operations. “NASCAR developed the NASCAR Performance program to ‘strengthen’ the position of its partners in the automotive aftermarket. We know there is a lot of competition in the aftermarket marketplace and feel these kinds of relationships help further increase our lead over our competition.”

For more than 32 years, the COMP Cams® mission has never changed: to produce the highest-performing products possible, provide customers with superior service, and to lead the industry in technological development. While the COMP Performance Group™ has grown to multiple companies and hundreds of employees, it still retains the competitive spirit and desire to be the very best which has positioned COMP Cams® as the absolute leader in valve train components.

Developed in 1996, the NASCAR Automotive Licensing program builds awareness for the sport by creating marketing alliances with an expanded base of leading manufacturers and corporate partners under the NASCAR Performance and NASCAR Officially Licensed brand names. Together with a fully integrated marketing and media program, NASCAR is leveraging its assets to address the car-care needs of the sport’s 75 million fans. Today, 37 companies are part of NASCAR’s Automotive Licensing group.

“COMP Cams® has a strong history of manufacturing the highest quality camshafts that engine builders, race teams and high performance enthusiasts trust and rely on,” said Odis Lloyd, NASCAR Managing Director, Automotive Licensing. “As the leader in their category, we’re proud to welcome COMP Cams® as a strategic partner in our automotive program.”

The professionals at COMP Cams® and the NASCAR Automotive marketing team will begin developing strategic marketing platforms to promote their camshaft products and accelerate this partnership immediately. NASCAR consists of three major national series (NASCAR NEXTEL Cup Series, NASCAR Busch Series and the NASCAR Craftsman Truck Series) as well as eight regional series and one local grassroots series. NASCAR Sanctions 1,500 races at over 100 tracks in 35 U.S. States, Canada and Mexico.

For more information about COMP Cams® visit www.compcams.com or call (800) 999-0853.

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